“She is not a woman who you look at and see beautiful legs or arms, but a woman who is so completely beautiful that it is impossible to admire her individual parts.”


Magia Srl is an Italian women’s fashion company that for more than twenty years has chosen to work in the Curvy Fashion sector, as it firmly believes that sensuality and charm are not a question of size.


The company tailors exquisite evening, cocktail and formal gowns of impeccable quality and unique style. These are clothes designed for women who want to feel free to show off their curves and wear clothes that enhance them.


Curvy Allure and Althea G are the two luxury brands available on the market. The brands have different personalities but are characterised by the same evocative powers of elegance and extreme sophistication.


Due to their huge range – with sizes tailored from a 10 to a 34 (UK) – both lines meet the needs of a large section of the market: women who are both standard and curvy, and looking for style and elegance.

Made in Italy

The excellence of the final piece is assured by the exemplary quality that can only be attained by Made in Italy. The use of rich fabrics, Italian suppliers and the mastery of tailoring developed over the centuries in Italy, are what the company is most proud of. These are the things that are needed to guarantee the creation of works of art.


All the Magia Srl collections are strictly sewn by hand, by expert and specialised seamstresses. The finishing touches and hand-sewn embroideries make each item unique, as unique as the woman who will wear it.


Class, charm and femininity. These are the three spheres which each design revolves around. The cuts, lines and details are studied in order to give an unmistakable elegance to every outfit, one that is sought after for special occasions.

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